Epic Fail

After an embarrassing meeting with shoe conglomerate Nike, ex-NBA guard Dell Curry, offered his son Stephen Curry advice to “Try something new”, and trying something new is exactly what Curry did.

Instead, Curry took a chance with Under Armor and hit the jackpot.

Curry’s run in the 2008 NCAA Tournament was one for the record books, but we’ve seen this story time and time again. I’ll admit, Curry was lights out during the tournament and he definitely had his “one shining moment”, but if you told me a little scrawny kid from Davidson would turn out to be a six-time NBA All-Star, a two-time NBA Most Valuable Player (MVP) and a three-time NBA Champion, I’d look at you like you were crazy.

Nike literally dropped the ball on this one.

From the outside looking in, we as consumers look at companies like Nike as a reputable company (thanks to Michael Jordan), but once I heard the story behind how Steph Curry passed on a deal with Nike I decided I just had to share it.

I’ll spare you the setup and just get straight to it. To make a long story short, during Curry’s pitch meeting with Nike the meeting started off on the wrong foot.

No. 1 – Nike didn’t send their ace broker (who also happens to be LeBron’s Nike advisor) to seal the deal.

No. 2 – The Nike representative that was sent instead, mispronounced his first name; and although it was a common mistake, its a mistake that never should happen when your dealing with high-profile clients.

No. 3 – To make matters even worse, one of the power point slides used during the presentation to Curry had Kevin Durant’s name on it.

With all this happening and not sending their top closer, if you ask me, it was pretty clear that Nike had no intentions on making Curry a signature athlete.

Fast forward to present day, not only is Curry the face of the Under Armor Brand, but I believe his deal included making him a stakeholder in a the company. A company that’s now home to other household names like Jordan Spieth and Dwayne “The Rock” Johnson. Curry’s estimated worth with UA is expected to be somewhere around 14 Billion. That’s a lot of zeros even for Michael Jordan.

If you’re a sneakerhead or just like cool shoes then check out this post on Signature Shoes.

Michael Jereld

Freelancer Writer / Editor / Graphic Designer / Podcast Host.