By definition, a logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents. Large companies like Nike, Apple, McDonald’s, Target, and Starbucks all have iconic logos that we immediately identify with.
Then there are brands like Amazon, Coca Cola, Nintendo, and Whole Foods who use color and typography to attract consumers. Logos play a huge part in establishing brand identity, as it also allows businesses and corporations to add a signature touch connecting them with potential consumers.
Here are just a few mockup logos and branding concepts that I’ve experimented with and created over time. Hope you enjoy, and feel free to let me know which designs you like best in the comments below.