A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name it represents.
Large companies like Nike, Target, Starbucks, Apple, and McDonalds have iconic logos that we immediately recognize them at first sight. Then there are the brands like Amazon, Coca Cola, Nintendo, and Whole Foods who use color and typography to capture consumers. Although logos play a huge part in establishing brand identity, it also allows companies to embed their own creativity and add a signature touch that allows them to connect with potential consumers.
Here are just a few mockup logos and branding concepts that I’ve experimented with and created over time. Hope you enjoy, and feel free to let me know what you think in the comments below.
For more logo designs and samples click here.
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