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Even though Lyte was redefining the ticketing marketplace, it had no definite CRM system. Lyte used twelve–fifteen diverse SaaS solutions throughout several departments, which resulted in an absence of alignment between teams, duplication of labor and overlapping jobs. Their existing platform lacked effective research and filtering selections, a seamless checkout https://hbr-case-study-assignment57807.jiliblog.com/90514091/helping-the-others-realize-the-advantages-of-hbr-case-study-analysis

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